Increases in 2013 Chinese sports goods industry value is the first break 200000000000 yuan

(reporter Gao Peng, Zheng Zhi) "in 2013 Chinese sporting goods industry development white paper" (hereinafter referred to as the "white paper") released 8 in wuhan. Data shows, last year Chinese sports goods industry added value of 200000000000 yuan mark for the first time, industry scale reached record highs, but the industry growth rate for third consecutive years to less than two digits.

according to Chinese Sporting Goods Association statistics, last year China's sporting goods industry (sportswear, sports shoes, sports equipment and sports related products manufacturing and sales) added value reached 208700000000 yuan, an increase of 7.8%; the proportion of GDP accounted for 0.367%, with basically the same as the previous year. cheap customized jerseys

from the various segments of the sporting goods industry field of view, sportswear, sports shoes industry performance. In 2013, the main local brand sportswear sales revenue totaled 11862000000 yuan, drops 23.2% compared to the same period; sports shoes sales income 11136000000 yuan, drop compared to the same period 19.2%. Outdoor market is still maintained a strong momentum of growth, industry wide sales of 9680000000 yuan, a year-on-year growth of 30.99%. Happily, the domestic outdoor Cheap jerseys brand sales reached 5020000000 yuan, continue to go beyond the foreign brands. The field of sports equipment is "rise and fall", the sports product manufacturing industry realized sales income of 15869000000 yuan, grow 25.32% compared to the same period, fitness training equipment manufacturing industry sales income 28241000000 yuan, year-on-year decline 3.42%.

"White paper"

pointed out, although Chinese sports goods industry scale innovation high, but from the beginning of 2011, subject to rapid increases in the cost of inventory, expand the scale of the problem, output growth for 3 consecutive years in the single digits, which shows that the original growth path once supported the sporting goods industry "gold ten years" is no longer push leap in the development of industry, taking innovation as the starting point to build the core competitiveness, is bound to become a future period industry parties need to crack the key proposition.

"white paper" Cheap Beanies also pointed out that, through the Cheap NCAA jerseys positive adjustment, the industry as a whole has been preliminarily showed some signs of warmer, which listed in part of the enterprise order achievement rise as well as the sports goods enterprises recent earnings performance improvement.

, director of the State Sports General Administration of sports equipment for the center China Sporting Goods Industry Association vice chairman and Secretary General Li Hua said, in the process of development from the industry adjustment phase to the recovery phase, can be expected industry reshuffle efforts will continue to increase, the degree of concentration will further cheap jerseys from china enhance. Make strategic adjustment in time through the positive market positioning, product structure, marketing models, brand core competitiveness, the formation of a number of advantages will win the market share, brand and have the international influence of the industry, leading the China sports goods industry has entered a new stage of development.